How to find your Google Ads customer ID (and your manager account ID)

Your Google Ads customer ID is the 10-digit number that identifies your account. Sign in to Google Ads, click your profile picture in the top right corner, and the customer ID is listed under your account name. An agency needs this number to send a manager link request; the client types no ID at all.

This page is for both sides: the client asked for "the customer ID", and the agency looking for its own manager account ID.

Find your customer ID

Google's customer ID article gives these steps:

1. Sign in to your Google Ads account.
2. Click your profile picture in the top right corner.
3. Your customer ID is listed under your account name.

Google also says the ID is displayed in the top right corner of the account, and that you can find it without opening the account: in earlier emails from Google Ads, on billing statements, or in the payments profile linked to the account. To open the payments profile, click the billing icon, then Payments profiles.

If you created the account a moment ago, give it a few minutes. Google says newly created customer IDs take a few minutes to register.

Find your manager account ID (agencies)

A manager account has a customer ID of its own. Google's steps: sign in to the manager account, click the down arrow next to the manager account's name in the top left corner, and the ID is shown under that arrow, near the name. A manager account has the word Manager written underneath its name, which is how you tell it apart from an ordinary account in the account list.

Which ID each side needs

Which number is needed depends on the task, and for some tasks none is:

• A manager link (the agency manages the client's account from its manager account): the agency enters the client's customer ID under Sub-account settings > Link existing account. The client enters nothing. An admin on the client's account accepts the request under Admin > Access and security > Managers. The steps are in our manager link guide.
• Inviting one person to the client's account: no ID. An admin enters the person's email address and an access level. See how to give an agency access to Google Ads.
• Moving billing from the previous agency (Google calls it Change Who Pays, and labels the feature beta): the previous agency enters the client's customer ID and the new agency's manager account ID. If the manager account the new agency wants is not among its options, the new agency declines the request and sends the previous agency the right manager account ID.
• Linking Google Analytics to Google Ads: a person with Editor access to the Analytics property and Admin access to the Google Ads account picks it from a list in Analytics. With Editor access but not Admin, they can send a request instead by entering the Google Ads account ID, and Google notifies that account's admins.
• Contacting Google Ads support: Google asks you to have the customer ID ready.

Several accounts: which one to send

One email address can have up to 20 Google Ads accounts, manager accounts included, so a client may see more than one when they sign in. Send the agency the customer ID of the account the campaigns run in. If an account in the list has Manager under its name, it is a manager account, not the account that runs the ads.

An agency can link a client's manager account too, but Google allows only one manager account directly above another manager account, while an ordinary account can have up to five. If the client already uses a manager account through someone else, say so before the agency sends a request.

What someone can do with your customer ID

Google's advice is to share the ID only with people you trust, because anyone who has it may be able to use it to access your Google Ads information. Send it to the agency you work with and nobody else.

The ID alone does not link anyone. A link request reaches the admins of your account, and only a person with Admin access, or an admin of a manager account that already owns your account, can accept it. If a request arrives from a manager account name you do not recognize, decline it. Our guide on checking an access request covers the warning signs, and the checklist lists what else to prepare for a new agency.

For Meta's ad account ID, see how to find your Meta ad account ID.