Connect Meta and Google: choose where your clients' access goes

On Connections, sign in with Facebook and choose the Business Managers that receive your clients' Meta access, then sign in with Google and choose the Google Ads manager accounts that receive Google Ads. Names and IDs are read from Meta and Google, so you never type an ID. Only the agency's owner can connect.

Before you start

• Who can. The owner. A member sees the boxes and the line Only an owner or admin of the agency can connect.
• For Meta, you need a Facebook profile that is an admin of your Business Manager. Meta now calls a Business Manager a business portfolio; the glossary has both names.
• For Google Ads, you need a Google account that is an Admin of your Google Ads manager account (MCC). Analytics and Tag Manager do not use the manager account: they go to a Google user you name on each link.

What each sign-in asks for

• Facebook. The service asks Meta for your public profile, for your name, and for business_management, which lists the Business Managers you can manage. Connections shows your name from it. The sign-in works whether or not Meta also shares the profile's email address.
• Google. The service asks Google to show its account chooser and its consent screen every time, and asks for Google Ads access, your name and the account's email address. It uses Google Ads to list the manager accounts you administer, and later to send link requests from your manager account and to see when clients accept them. Your Google sign-in is kept for that, so it works while you are away.

Connect Meta

1. Open Connections and choose Continue with Facebook in the Meta box.
2. Sign in with the profile that is an admin of your Business Manager, and allow the request.
3. Back on Connections, the box says Signed in as and your name. Under Business Managers that receive access, the first time you connect, every Business Manager you administer is ticked. Any you are not an admin of is grayed out with You are not an admin of this Business Manager.
4. Keep the ones your clients should share with. If you keep more than one, choose the Default for new links.
5. Choose Save within 15 minutes of signing in.

Connect Google

1. In the Google box, choose Sign in with Google.
2. Choose the Google account that has your manager account, and allow the request.
3. Under Manager accounts that receive Google Ads, pick yours. An entry that cannot be used says why, for example This is not a manager account. Client accounts are linked to a manager account. or that your access is lower than Admin.
4. If you keep more than one, choose the Default for new links, then Save.

When it worked

A Business Manager or manager account can be connected to one Adcato account at a time. If another account has it connected, the list shows it grayed with Connected to another Adcato account. and the support address beside it, and a Save that includes it anyway connects nothing and says Already connected to another Adcato account: with its name. Write to that address if it should be connected to yours. Each one also gets one free trial: see billing.

The box shows a Connected badge and Connected as with the name of the person who signed in, and a Create link button appears at the top of the page. To change the selection later, tick or untick and choose Save; no new sign-in is needed for anything your earlier sign-in listed. To see a Business Manager or manager account you got since, choose Reconnect.

Other platforms

Platforms you add to a link with Add a platform (LinkedIn, Microsoft Advertising, Klaviyo, App Store Connect) are not connected here: nobody signs in to them. Create link asks where the access goes the first time a link needs it, such as an Access email or a LinkedIn profile, and saves it. Once something is saved, a box called Other platforms lists it on this page, marked Typed by your team, with Edit. Changing one changes your next links, not the ones you have sent. See create a link.

What "Sign in again" means

• Google. When Google stops accepting your stored sign-in, the Google box shows Sign in again and says the manager accounts stay connected, but link requests cannot be sent from them until you reconnect. A client page that waits on Google Ads says the same, with Open Connections. Choose Reconnect on the Google box and sign in with the Google account that has your manager account.
• Facebook. When your Facebook sign-in expires, the Meta box keeps its Connected badge and says The Facebook sign-in has expired. The Business Managers here stay connected. Reconnect to see new ones. Clients share through their own Facebook sign-in. If a client's page on Clients asks you to sign in to Facebook again, choose Reconnect on the Meta box.

When Google stops accepting your sign-in and a link that asks for Google Ads is still open, the owners, and admins who have mail about clients on, get one mail: Google no longer accepts your sign-in, with a Sign in again button to Connections. Nothing is mailed when your Facebook sign-in expires; Connections and the client's page say it.

When the platforms are not switched on

If the service runs on simulated accounts, the Facebook and Google buttons open a sign-in page that says it is simulated, where you choose Continue as one of the example people. If the service is set up for real accounts but not yet for one platform, its box says Signing in with Facebook is not set up on this server yet. or the same for Google, and has no button.

If it did not work

A Not connected box at the top of the page says why, for example The sign-in was canceled. Nothing was connected. Choose the sign-in button again; if the platform's box says the profile or account has no Business Manager or manager account, sign in with one that has.