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Integrations

Google Ads

AutomaticGiven through Google’s API.

Your client signs in with Google, picks the Google Ads account and confirms. Your manager account then sends a link request through the Google Ads API, and the client accepts it in the box. Without a manager account connected, access goes as an invitation to a Google user you name.

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In preview: sign-up is by invitation, and until Meta and Google approve the app, it works with simulated and test accounts only.

What your client sees after signing in. Example data.

What you can ask for

You pick one level when you create the link. Each is shown with Google’s own name for it.

  • ViewRead onlySee campaigns and reports. Cannot change anything.
  • StandardStandardCreate and edit campaigns. Cannot add or remove users. A new link starts here.
  • AdminAdminEverything, including adding and removing users and managers. Needs a verified agency.

What you give us once

Nothing typed. You sign in with Google once and pick the Google Ads manager account that receives access. Without a manager account, access goes as an invitation to a Google user you name.

What your client needs

A Google account with Admin access to the Google Ads account.

If the person who opens the link is not that person, the same link works for whoever is.

When it counts as given

Your client signs in, picks the account and confirms. Google’s API gives the access, and your dashboard shows it as given.

Removing the access later

The access is given on Google, so it is removed there. Your client does this:

  1. In Google Ads, open Admin, then Access and security. You need Admin access.
  2. On the Managers tab, find the agency’s manager account and choose Remove access in the Actions column.
  3. Check the preview and choose Unlink. If that manager pays for your ads on monthly invoicing, move the billing first, or the ads stop.
  4. People the agency invited as users are on the same page: choose Remove access for each.

What to check on every platform when an agency leaves is in How to remove an old agency's access to your Meta and Google accounts.

Guides

Questions

Do I need a manager account?

No, but it is the better way. With one connected, the client’s account is linked to it, and what each person at your agency can do follows their role in the manager account. Without one, the client’s account invites the Google user you name.

Does a manager link have an access level?

No. A manager link carries no role of its own. The level you pick applies when access goes as an invitation to a Google user.

Why does Google ask my client for a passkey?

Google can ask for a passkey or 2-Step Verification before a user changes who has access to a Google Ads account. A client without one can do the rest of the link first and come back to Google Ads on the same link.

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