Google Analytics 4
AutomaticGiven through Google’s API.
Your client signs in with Google, picks the Analytics property and confirms. The Google Analytics Admin API then adds your Google user to that property at the level you asked for. Access is given on the one property, not on the whole Analytics account.
In preview: sign-up is by invitation, and until Meta and Google approve the app, it works with simulated and test accounts only.
What you can ask for
You pick one level when you create the link. Each is shown with Google’s own name for it.
- ViewViewerSee reports and settings. Cannot change anything. A new link starts here.
- StandardEditorChange the settings of this property. Cannot add or remove users.
- AdminAdministratorFull control of the property, including adding and removing users. Needs a verified agency.
What you give us once
Google user. A Google user: the email address of the Google Account that receives access. It is filled in with the Google account you connected, if you connected one.
What your client needs
A Google account that is an Administrator in Google Analytics.
If the person who opens the link is not that person, the same link works for whoever is.
When it counts as given
Your client signs in, picks the account and confirms. Google’s API gives the access, and your dashboard shows it as given.
Removing the access later
The access is given on Google, so it is removed there. Your client does this:
- In Google Analytics, open Admin, then Access Management under Account or Property.
- Search for the agency’s address, select its check box and choose REMOVE. Look at both the account list and the property list.
What to check on every platform when an agency leaves is in How to remove an old agency's access to your Meta and Google accounts.
Guides
- How to give an agency access to Google Analytics 4
In GA4, open Admin > Access Management under Property and add the agency person's Google account with a role. Add them to the property, not the account.
Questions
Who receives the access?
A Google user: one email address of a Google Account. Google shares Analytics with a person’s account, not with a Google Ads manager account.
Why does Google ask my client to sign in twice?
Google Ads is one sign-in, and Analytics and Tag Manager are another. A link that asks for all three shows two Google buttons.
What if my client is not an Administrator?
The box says so: only an Administrator can add or remove users in Google Analytics. They send the same link to someone who is.
Checked against
- support.google.com/analytics/answer/9305788, Google’s help, read
- support.google.com/analytics/answer/9305587, Google’s help, read