Google Business Profile
GuidedYou accept an invitation, then confirm it.
Your client invites your Google user to their Business Profile on Google’s own screen, with our steps beside it: Business Profile settings, People and access, then Add. Google sends that address an invitation; you accept it, then confirm on your dashboard. A Business Profile has no role below Manager, so there is no View level.
In preview: sign-up is by invitation, and until Meta and Google approve the app, it works with simulated and test accounts only.
The same steps as a guide your client can read: How to give an agency access to your Google Business Profile
What you can ask for
You pick one level when you create the link. Each is shown with Google’s own name for it.
- StandardManagerEdit the profile, reply to reviews and manage posts. Cannot add or remove users, or remove the profile. A new link starts here.
- AdminOwnerFull control of the profile, including adding and removing users. Needs a verified agency.
What you give us once
Google user. A Google user: the email address of the Google Account that receives access. It is filled in with the Google account you connected, if you connected one.
What your client needs
The box tells your client before they start: “You need to be an owner of the Business Profile.”
If the person who opens the link is not that person, the same link works for whoever is.
When it counts as given
Nothing can read Google for you, so your client’s “done” alone never finishes the link. You confirm it on the client’s page once you can see the access, and the dashboard says Confirmed by your team with the date.
Google sends you an invitation. You accept it, then confirm on the client’s page.
Removing the access later
The access is given on Google, so it is removed there. Your client does this:
- Go to your Business Profile. Select More, then Business Profile settings, then People and access.
- Select the agency’s user, then Remove person. Only an owner can remove others.
From your own side:
- On People and access, select yourself, then Stop managing, then Confirm.
What to check on every platform when an agency leaves is in How to remove an old agency's access to your Meta and Google accounts.
Guides
- How to give an agency access to your Google Business Profile
An owner adds the agency as Manager under Business Profile settings > People and access. Agencies with an organization can be invited or request access.
Questions
Why can my client not add anyone?
Only an owner of the Business Profile can add or remove users. A manager cannot. The same link works for the owner.
What is the difference between Manager and Owner?
A Manager can edit the profile, reply to reviews and manage posts. An Owner can also add and remove users, so only a verified agency can ask for it.
Do I have to accept anything?
Yes. Google sends an invitation to the Google user on the link. Accept it signed in with that account, then confirm on the client’s page.
Checked against
- support.google.com/business/answer/3403100, Google’s help, read
- developers.google.com/my-business/reference/accountmanagement/rest/v1/locations.admins/create, Google’s developer documentation, read