Google Merchant Center
GuidedYou accept an invitation, then confirm it.
Your client adds your Google user to their account on Merchant Center’s own screen, with our steps beside it: Access and services, People and access, then Add person. Google emails that address and asks you to accept; until you do, your client sees your access as pending. Merchant Center offers two access types for a person, Standard and Admin, so there is no View level.
In preview: sign-up is by invitation, and until Meta and Google approve the app, it works with simulated and test accounts only.
The same steps as a guide your client can read: How to give an agency access to Google Merchant Center
What you can ask for
You pick one level when you create the link. Each is shown with Google’s own name for it.
- StandardStandardManage products, feeds and account settings. Cannot work with reports, link Google Ads accounts, or add and remove people. A new link starts here.
- AdminAdminEverything, including adding and removing people. Needs a verified agency.
What you give us once
Google user. A Google user: the email address of the Google Account that receives access. It is filled in with the Google account you connected, if you connected one.
What your client needs
The box tells your client before they start: “You need admin access to the Merchant Center account.”
If the person who opens the link is not that person, the same link works for whoever is.
The box asks your client:
- Merchant Center ID (optional). The number that identifies your Merchant Center account.
When it counts as given
Nothing can read Google for you, so your client’s “done” alone never finishes the link. You confirm it on the client’s page once you can see the access, and the dashboard says Confirmed by your team with the date.
Google sends you an invitation. You accept it, then confirm on the client’s page.
Removing the access later
The access is given on Google, so it is removed there. Your client does this:
- Before you remove a person, check that your website verification is not tied to that person. If it is, removing them also loses the verification and the claim.
- In Merchant Center, open Access and services, then the People and access tab.
- Choose Manage next to the person, then Remove person under Account Status.
What to check on every platform when an agency leaves is in How to remove an old agency's access to your Meta and Google accounts.
Guides
- How to give an agency access to Google Merchant Center
Add the agency person under Access and services > People and access with Standard access, or approve the agency's request in the Partners table.
Questions
What can Standard not do?
Work with reports, link Google Ads accounts, or add and remove people. It can manage products, feeds and account settings.
Does it matter who verified the website?
Yes, when access is removed later. If the website verification is tied to a person, removing that person also loses the verification and the claim. Your client checks that before anyone is removed.
What does the box ask my client for?
Optionally the Merchant Center ID, the number that identifies the account, so your dashboard shows which account it was.
Checked against
- support.google.com/merchants/answer/12160472, Google’s help, read
- developers.google.com/merchant/api/reference/rest/accounts_v1/accounts.users, Google’s developer documentation, read