Google Tag Manager
AutomaticGiven through Google’s API.
Your client signs in with Google, picks the Tag Manager container and confirms. The Tag Manager API then adds your Google user to that container at the level you asked for. The same Google sign-in covers Analytics, so one link can ask for both.
In preview: sign-up is by invitation, and until Meta and Google approve the app, it works with simulated and test accounts only.
What you can ask for
You pick one level when you create the link. Each is shown with Google’s own name for it.
- ViewReadSee tags, triggers and variables. Cannot change anything. A new link starts here.
- StandardPublishEdit tags and publish them to your live site. Cannot add or remove users.
- AdminAdministratorEverything in the Tag Manager account, including users and new containers. Needs a verified agency.
What you give us once
Google user. A Google user: the email address of the Google Account that receives access. It is filled in with the Google account you connected, if you connected one.
What your client needs
A Google account that is an administrator of the Tag Manager account.
If the person who opens the link is not that person, the same link works for whoever is.
When it counts as given
Your client signs in, picks the account and confirms. Google’s API gives the access, and your dashboard shows it as given.
Removing the access later
The access is given on Google, so it is removed there. Your client does this:
- In Tag Manager, open Admin and choose User Management in the Container column.
- Select the agency’s person, choose Remove, then Save. Check User Management in the Account column too.
What to check on every platform when an agency leaves is in How to remove an old agency's access to your Meta and Google accounts.
Guides
- How to give an agency access to Google Tag Manager
In Tag Manager, open Admin > User Management, add the agency person's Google account at User level and give Publish on one container.
Questions
Can I publish tags at the Standard level?
Yes. Standard is Tag Manager’s Publish permission: edit tags and publish them to the live site. View is Read.
What does Admin cover?
Tag Manager’s Administrator: everything in the Tag Manager account, including users and new containers. Only a verified agency can ask for it.
What if my client cannot share the container?
The box says so: only an administrator of the Tag Manager account can add or remove users. They send the same link to someone who is.
Checked against
- support.google.com/tagmanager/answer/6107011, Google’s help, read