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Integrations

Instagram accounts

AutomaticGiven through Meta’s API.

Your client signs in with Facebook, picks the Instagram account and confirms. Meta’s API then shares it with your Business Manager as a partner. The box lists the Instagram accounts of the business portfolio your client chooses, so they never sign in to Instagram itself.

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In preview: sign-up is by invitation, and until Meta and Google approve the app, it works with simulated and test accounts only.

What your client sees after signing in. Example data.

What you can ask for

You pick one level when you create the link. Each is shown with Meta’s own name for it.

  • ViewInsightsSee how the account performs. Cannot post, advertise or reply.
  • StandardAds, InsightsRun ads from the account and see how it performs. Cannot post or reply to messages. A new link starts here.
  • AdminContent, Messages, Community activity, Ads, InsightsPost, reply to messages and comments, run ads and see insights. Needs a verified agency.

What you give us once

Nothing typed. You sign in with Facebook once and pick the Business Manager that receives access. Its name and ID are read from Meta.

What your client needs

A Facebook profile with full control of the business portfolio the Instagram account is in.

If the person who opens the link is not that person, the same link works for whoever is.

When it counts as given

Your client signs in, picks the account and confirms. Meta’s API gives the access, and your dashboard shows it as given.

Removing the access later

The access is given on Meta, so it is removed there. Your client does this:

  1. In Meta Business Suite, open Settings for your business portfolio, then Partners. You need full control of the portfolio.
  2. Select the agency, choose Options, then Remove from business portfolio.
  3. Choose Remove partner. This removes the agency as a partner of your business portfolio.

What to check on every platform when an agency leaves is in How to remove an old agency's access to your Meta and Google accounts.

Guides

Questions

Does my client sign in to Instagram?

No. They sign in with Facebook. The box lists the Instagram accounts in the business portfolio they choose.

Can I post and reply to messages with this access?

Only at the highest level, which Meta calls Content, Messages, Community activity, Ads, Insights. Standard is for running ads from the account and seeing how it performs.

The Instagram account is not in the list. Why?

Usually because it is not in the business portfolio your client chose. Once it is connected there, your client opens the same link again and picks it.

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