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LinkedIn ad accounts

GuidedYou confirm it once you can see the access.

Your client adds a person at your agency as a user of their ad account on Campaign Manager’s own screen, with our steps beside it: Account Settings, Manage access, then Add user. LinkedIn sends nothing to accept: the person is added at once. You confirm it on your dashboard once you can see the account.

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In preview: sign-up is by invitation, and until Meta and Google approve the app, it works with simulated and test accounts only.

The steps your client gets for LinkedIn, in the box. Example data.

The same steps as a guide your client can read: How to give an agency access to your LinkedIn ad account in Campaign Manager

What you can ask for

You pick one level when you create the link. Each is shown with LinkedIn’s own name for it.

  • ViewViewerSee campaign performance. Cannot create or edit anything.
  • StandardCampaign managerCreate and edit campaigns, ad sets and ads. Cannot manage who has access or edit account details. A new link starts here.
  • AdminAccount managerEverything a campaign manager can do, plus managing who has access and editing account details. Needs a verified agency.

What you give us once

LinkedIn profile. The person at your agency your client adds. They search for the name and check the profile address.

  • Profile address
  • Name on the profile

You type it once in Create link. It is saved for your next link, and your client sees it marked as given by you.

Before you send the link

Your client can only add someone who is their 1st, 2nd or 3rd-degree connection on LinkedIn.

What your client needs

The box tells your client before they start: “You need to be an account manager of the ad account in Campaign Manager.”

If the person who opens the link is not that person, the same link works for whoever is.

When it counts as given

Nothing can read LinkedIn for you, so your client’s “done” alone never finishes the link. You confirm it on the client’s page once you can see the access, and the dashboard says Confirmed by your team with the date.

LinkedIn adds you at once: there is nothing to accept.

Removing the access later

The access is given on LinkedIn, so it is removed there. Your client does this:

  1. Go to your ad account in Campaign Manager. Click Account settings on the left menu, then Manage access. You need to be an account manager.
  2. Click the Trash icon to the right of the person’s name, then Remove to confirm.

What to check on every platform when an agency leaves is in How to remove an old agency's access to your Meta and Google accounts.

Guides

Questions

My client cannot find me. Why?

Campaign Manager only adds members who are a 1st, 2nd or 3rd-degree connection of the person adding them. Connect on LinkedIn first, then they search again.

The ad account is in LinkedIn Business Manager. Does it work?

Then users are added in Business Manager instead of Campaign Manager, so the steps in the box do not fit. Your client adds you there.

Can I create Sponsored Content with this access?

The person also needs the Sponsored Content poster role on your client’s LinkedIn Page. Only a super admin of the Page can give it.

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