Meta pixels

GuidedWe check at Meta that the access is there.

Your client signs in with Facebook and picks the pixel, which Meta now calls a dataset. They then share it with your Business Manager on Meta’s own screen, under Data sources, with our steps and your business ID to paste beside it. When they come back to the box, we ask Meta whether the access has arrived.

Start free

In preview: sign-up is by invitation, and until Meta and Google approve the app, it works with simulated and test accounts only.

Northlight Digital would like access to your Meta accounts

Access goes to

Northlight Digital330099887766001

Connect(done)
Select accounts(done)
Connected(current step)

This step is quicker on a computer, where Meta opens beside this box. You can also do it here.

Hazel & Rye websiteMeta pixel (dataset)One step left
Finish Hazel & Rye website on Meta’s own screen
1. In Settings, click Partners under Users in the menu on the left.
2. Click Add, then select Give a partner access to your assets.
3. Enter the business portfolio ID of Northlight Digital, then click Next.The agency's business ID330099887766001
4. Choose Ad accounts and tick the ad account with this ID.Ad account ID1203345567
5. Under Partial access, switch on Manage campaigns. Leave Manage ad accounts under Full access off.
6. Click Assign assets.
If Meta says that someone else with full control has to approve, ask them to approve it under Requests in Settings. The access arrives when they have.
Open Meta Business Settings

Finishing removes your sign-in. Anything still waiting is listed after.

The step a client finishes on Meta’s own screen, and the check afterward.

The same steps as a guide your client can read: How to share a Meta pixel (dataset) with an agency

What you can ask for

You pick one level when you create the link. Each is shown with Meta’s own name for it.

StandardUse events datasetUse the events in ads and see activity. Cannot send in conversions or change the settings. A new link starts here.
AdminManage events datasetUse the events in ads, send in conversions and change how the dataset is set up. Needs a verified agency.

What you give us once

Nothing typed. You sign in with Facebook once and pick the Business Manager that receives access. Its name and ID are read from Meta.

What your client needs

A Facebook profile with full control of the business portfolio the dataset is in.

If the person who opens the link is not that person, the same link works for whoever is.

When it counts as given

Your client does the step on Meta’s own screen. We then read at Meta that the access is there, and your dashboard says Checked with the date.

Removing the access later

The access is given on Meta, so it is removed there. Your client does this:

In Meta Business Suite, open Settings for your business portfolio, then Partners. You need full control of the portfolio.
Select the agency, choose Options, then Remove from business portfolio.
Choose Remove partner. This removes the agency as a partner of your business portfolio.

What to check on every platform when an agency leaves is in How to remove an old agency's access to your Meta and Google accounts.

Guides

How to share a Meta pixel (dataset) with an agency
Share your Meta pixel, now called a dataset, with your agency from your business portfolio, connect it to the ad account, and know who owns it.

Questions

Is a pixel the same as a dataset?

Yes. Meta’s settings call it a dataset. The link says Meta pixel, and the steps use Meta’s word, so your client finds it on Meta’s screen.

Why is there no View level?

A dataset is shared on Meta’s own screen, where the lowest access is Use events dataset. That is the Standard level here.

What does Manage events dataset add?

Sending in conversions and changing how the dataset is set up. It is full control, so only a verified agency can ask for it.

Checked against

www.facebook.com/business/help/889971929474339, Meta’s help, read November 14, 2026
www.facebook.com/business/help/279059996069252, Meta’s help, read November 14, 2026
www.facebook.com/business/help/2222659621282858, Meta’s help, read November 14, 2026