How to connect Instagram to your Facebook Page and Meta business portfolio

There are three separate steps, and they do different things. Switch the Instagram account to a professional (business or creator) account; add it to your business portfolio in Meta Business Suite under Settings > Instagram accounts > Add; then connect it to your Facebook Page in the Instagram app under Edit profile > Page > Connect or create. Meta says adding both to the same portfolio "doesn't automatically connect them directly to each other".

Before you start: whose portfolio is the Page in?

Check this first, because connecting moves things. Meta says business assets "need to be in the same business portfolio to be connected", and when you connect them:

• if neither is in a business portfolio, Meta creates a new business portfolio for you
• if one is already in a business portfolio, the other is added to that portfolio

So if your Facebook Page sits in an agency's business portfolio, connecting your Instagram account to it can put the Instagram account in the agency's portfolio too. Open Settings > Pages in your own Meta Business Suite first. If the Page is not yours there, see how to get your Meta assets out of an agency's business portfolio before you connect anything.

You also need full control of the Page to connect it, and full control of the business portfolio to add the Instagram account. An agency cannot do the connection for you on partner access: Meta says a partner with full control of a Page cannot connect or disconnect an Instagram account.

Switch to a professional account

Only a professional account can be added to a business portfolio or connected to a Page. Meta may also offer the switch while you add or connect a personal account, but you can do it first. In the Instagram app:

1. Tap Profile or your profile picture in the bottom right.
2. Tap More to open Settings and activity.
3. Below For professionals, tap Account type and tools.
4. Tap Switch to professional account, choose a category, and tap Switch to professional account again.
5. Choose Business or Creator, then tap Next.

On instagram.com the path is More > Settings > Account type and tools (below For professionals) > Switch to professional account. Professional accounts cannot be private, so a private account becomes public and pending follow requests are accepted.

Add Instagram to your business portfolio

On a computer, with full control of the business portfolio:

1. Go to Settings in Meta Business Suite for your business portfolio.
2. Click Instagram accounts below Accounts in the left menu.
3. Click Add, read the information, then click Add Instagram account.
4. A new window opens. Enter your Instagram username and password there and click Log in. You may be asked about cookies.
5. If you use two-factor authentication, enter your security code.
6. Click Confirm.

Each Instagram account can only be in one business portfolio. If you add a Facebook Page that is already connected to an Instagram account, Meta has you claim both together with Claim Page and Instagram.

Connect Instagram to your Facebook Page

In the Instagram app, on the professional account:

1. Tap Profile or your profile picture in the bottom right.
2. Tap Edit profile.
3. Scroll to Public business information (business account) or Profile information (creator account).
4. Tap Page, then Connect or create, then Continue.
5. Tap Login to Facebook, then Continue. Use Switch Facebook account if the right Facebook profile is not shown.
6. Choose the Page and tap Connect.

If you pick an existing Page, Meta may ask you to log in to your personal Facebook account to confirm it has access to the Page. Once connected, Instagram posts can only be shared to Facebook through that Page.

Why Instagram does not show up

Meta lists these reasons an Instagram account cannot be added to a business portfolio:

• It is a personal account. Only professional accounts can be added; Meta may ask you to set one up.
• You do not have full access to the business portfolio. Meta says you may need to send a request to confirm the connection; the people with full access then get an email and a Facebook notification to confirm it in Page settings. Or ask one of them to give you full access.
• Another admin has to approve it. They do it under Requests in Meta Business Suite's Settings.
• It is linked to a personal Facebook profile, not a Page. A business portfolio has to claim both the Page and the Instagram account first.
• It is already in another business portfolio. That portfolio has to remove it, or give you access to it. Meta also suggests you can try switching the account to private and back to professional, then connecting it to a Page you have admin access to.
• A restriction on the business portfolio, an ad account, your user account or the Page. Review it in Business Support Home.

More causes and fixes are in Meta sharing errors and fixes.

Disconnect Instagram from a Page later

In the Instagram app: Profile > Edit profile > Public business information or Profile information > Page > Disconnect Page.

Disconnecting does not take the Instagram account out of your business portfolio. To remove it from the portfolio too, disconnect it from the Page first, then remove it under Settings > Instagram accounts. Meta notes that in some cases an active Meta Verified subscription tied to both may be canceled when you disconnect them.

Then give your agency access

Meta says that once Instagram and a Page are connected, anyone with access to either one can manage both. Give the agency partner access to the Instagram account with the tasks it needs, and check what it already has on the Page. See how to give an agency access to Instagram. To run ads with the account, also see how to connect Instagram to a Meta ad account.