How to add a Facebook Page to your business portfolio, and why it says you can't

In Meta Business Suite, go to Settings, click Pages under Accounts, then + Add > Add an existing Facebook Page. Enter the Page name or URL, click Next, agree to the terms and click Add Page. You need full control of the business portfolio, and the Page must not be owned by another person or business. After that your business owns the Page, and people who already managed it keep their access.

Before you start

• You have full control of the business portfolio. If you cannot see Pages in Settings, you may not have it. If nobody in your organization has full control, Meta has a request process for that.
• You have a business portfolio at all. If not, create one first; the person who creates it gets full control. The steps are in how to find your business portfolio ID.
• Nobody else owns the Page. If another business portfolio or another person owns it, Meta says its owner must remove it from their portfolio first, or you request access instead (below).
• The Page may have an Instagram account connected. Meta says to add the Instagram account to your portfolio as well. If the Page is already connected to one, you claim both together.

Add the Page

1. Go to Meta Business Suite and open Settings.
2. Click Pages under Accounts.
3. Click + Add.
4. Select Add an existing Facebook Page from the dropdown menu.
5. Enter the Facebook Page name or URL.
6. Click Next.
7. Review the request and terms, and check the box to agree.
8. Click Add Page.
9. Click Done.

Meta's Instagram troubleshooting article describes the same flow with a button called Claim Page, or Claim Page and Instagram when the Page is already connected to an Instagram account. Use whichever your screen shows.

The same dropdown also has Create a new Facebook Page and Request shared access to a Facebook Page. The second is for a Page you will work on but not own.

After this, your business owns the Page. The people who had access before keep it, and Meta notes that adding a Page is not the same process as claiming responsibility for it under Page Transparency.

The Page is in another business portfolio

A Page can be owned by one business portfolio, and Meta does not move it between portfolios. In its words: "You can't transfer ownership of a Facebook Page to another business portfolio but, if you remove the Page from your business portfolio, another organization can add it to theirs."

You have two ways forward.

• The owner removes it, then you add it. Someone with full control of the other portfolio removes the Page. If that portfolio is an old agency's, the steps and a message to send are in how to get your Meta assets out of an agency's business portfolio.
• You request shared access. Choose + Add > Request shared access to a Facebook Page, enter the Page name or URL, pick partial access or full control, and click Confirm. The Page then shows in your portfolio with the other business named as owner. You need a primary Page before you can send this request.

Why it says you can't add the Page

Meta's articles set these conditions for adding a Page. Check each one.

• You do not have full control of the business portfolio. Pages may be missing from Settings. Ask someone with full control to add the Page, or to give you full control.
• Another person or business owns the Page. See the section above.
• The Page is connected to an Instagram account. Claim both together with Claim Page and Instagram, or add the Instagram account too. See how to connect Instagram to your Page and business portfolio.

Restrictions and the other errors Meta documents for sharing are in Meta sharing errors and fixes.

Your primary Page

The first Page you add to your business portfolio becomes its primary Page. Meta asks for one before you can request access to someone else's Page. To change it:

1. Go to Settings in Meta Business Suite.
2. Click Business portfolio info.
3. Next to your business portfolio name, business portfolio ID and current primary Page, click Edit.
4. Under Primary Page, enter the name or URL of the Page and select it.
5. Click Save.

Then give the agency partner access

With the Page in your business portfolio, give the agency partner access to it rather than adding agency staff one by one: Settings > Partners > Add > Give a partner access to your assets. See how to give an agency partner access, and what to give on a Page.

Before you remove anyone from the Page later, keep at least one person with full control. Meta says a Page in a business portfolio with nobody in full control is deactivated and scheduled for deletion.