How to give an agency access to a Facebook Page

If your Facebook Page is in a business portfolio, give the agency partner access: in Meta Business Suite open Settings > Partners > Add > Give a partner access to your assets, enter the agency's business portfolio ID, pick the Page and the tasks, and click Assign assets. If your Page is not in a business portfolio, the agency can send a request from its own business portfolio that your Page's admin accepts, or you can give a person at the agency task access under Page access. An agency that runs ads usually needs Ads and Insights, not full control.

Which case are you in?

Open Settings in Meta Business Suite and look under Accounts > Pages. If your Page is listed there with your business as its owner, it is in your business portfolio: use the partner steps below.

If you have no business portfolio, or the Page is not listed, the Page may be outside any portfolio or owned by another one. A Page outside any portfolio uses the steps further down. A Page owned by another business portfolio, for example an old agency's, can only be shared by that business.

You can also move a Page into your business portfolio first, so you can use partner access. In Settings, click Pages under Accounts, then + Add > Add an existing Facebook Page, enter the Page name or URL, click Next, accept the terms and click Add Page. Your business then owns the Page, and people who had access before keep it. If the Page is connected to an Instagram account, Meta has you claim the Page and the Instagram account together. When Meta refuses the Page, the reasons are in how to add a Facebook Page to your business portfolio.

Give partner access from your business portfolio

You need full control of the business portfolio, and the agency's business portfolio ID.

1. Go to Settings in Meta Business Suite.
2. Under Users in the left menu, click Partners. If it is missing, you may not have full control.
3. Click Add, then Give a partner access to your assets.
4. Enter the agency's business portfolio ID and click Next.
5. Select the Page. Choose partial access and tick the tasks, or choose full control.
6. Click Assign assets.

Someone else with full control of your business portfolio may need to approve the share. The partner access guide explains where.

Approve the agency's request instead

The agency can also start from its side: from its own business portfolio it chooses Request shared access to a Facebook Page, picks your Page and the access it wants. This works for a Page in a business portfolio and for one outside any portfolio; for the second kind, the Page's admin accepts. Meta does not tell the agency who can accept, so tell the agency who will do it.

To approve from the Page, if you have full control of it:

1. Open your Page and click Settings in the left menu.
2. Click Page setup.
3. Next to Page access, click Next, then Review request.
4. Check what is requested and click Next.
5. If the permissions look right, click Accept. Facebook may ask for your password again.

If your Page is in a business portfolio, you can also go to Settings in Meta Business Suite, open Other requests under Requests, and click Approve or Decline.

Give a person access from the Page itself

A Page outside a business portfolio can also give access to people, not to businesses. Facebook's help gives these steps on a computer. Facebook calls this task access: the person works on the Page from Meta Business Suite or Ads Manager and cannot switch into the Page on Facebook.

1. Log into Facebook, click your profile photo in the top right, click See all profiles and choose the Page.
2. Click the Page's profile picture in the top right to go to the Page.
3. Click Settings & privacy, then Settings.
4. Click Page setup, then Page access.
5. Next to People with task access, click Add New.
6. Click Next, type the person's name or email address and select them.
7. Turn on the tasks they need, click Give Access, then enter your password and click Confirm.

The person gets an email and has to accept. This gives one person access; if that person leaves the agency, you remove them yourself.

What access to give

For a partner on a Page in a business portfolio, Meta offers five tasks:

• Content: create, manage or delete posts, stories and more as the Page.
• Community activity: review and respond to comments, remove unwanted content and report activity.
• Messages: send and respond to messages as the Page.
• Ads: create, manage and delete ads for the Page.
• Insights: see how the Page, its content and its ads perform.

Meta says that to advertise for a Page you need full control or partial access with Ads. So an agency that only runs ads needs Ads and Insights. A social media team that posts and answers comments needs Content, Community activity and maybe Messages. If the agency should also get the leads from your lead ads, see the leads access guide.

Full control gives a partner everything except the most sensitive actions. It cannot delete or deactivate the Page, add it to or remove it from a business portfolio, connect or disconnect an Instagram account, or download the Page's information. It can, however, give access to others and remove anyone from the Page, so give it only when the agency truly runs the Page for you.

Troubleshooting

The Page is owned by another business portfolio

Only the owning business can share it. Ask that business to give your agency access, or to remove the Page from its portfolio so you can add it to yours. If that business is an old agency, see how to get your Meta assets out of an agency's business portfolio.

The Page is connected to an Instagram account

Meta notes that once an Instagram account is connected to a Page, anyone with access to either one can manage both. Keep that in mind when you choose the tasks. To give the agency the Instagram account on its own terms, see how to give an agency access to Instagram.

The agency cannot pick the Page when it makes an ad

Meta lists this error: "You don't see your Page's name in the dropdown menu when creating an ad in Ads Manager" (error #1443121). Meta says you may see it when you do not have the right Page permissions. Give the agency the Ads task, and check that it also has the ad account.

Partners is missing, or you cannot approve the request

You may not have full control of the business portfolio or of the Page. The person who does has to act. More causes are in Meta sharing errors and fixes.

How to remove the access

• A partner: in Meta Business Suite go to Settings > Partners, select the agency, click Options > Remove from business portfolio, then Remove partner.
• A person on a Page in a business portfolio: Settings > Pages (under Accounts), select the Page, click People, then Manage next to the person and Remove access.
• A person on a Page outside a portfolio: in the Page's Settings > Page setup > Page access, click Options next to the person, then Remove access.

A Page in a business portfolio must keep at least one person with full control, or Facebook deactivates it. Check that before you remove anyone with full control.

Doing it with an access link

Our access link covers this task. You open the agency's link, sign in with Facebook, pick your Pages from a list and confirm; the agency's business gets the access level it asked for. If the person who opens the link cannot share the Page, the box says why and who can, and the same link works for that person.