How to transfer ownership of a Facebook Page

Meta says you can't transfer ownership of a Facebook Page to another business portfolio. Instead, the business that has the Page removes it from its portfolio, and the new owner adds it to theirs. A Page that is not in any business portfolio changes hands differently: you give the new owner Facebook access with full control, and they then remove you. Check which case you are in first, because the steps and the person who acts are different.

In both cases the order matters. Meta says a Page with nobody at full control is deactivated and scheduled for deletion, so the new owner gets full control before anyone on the old side steps back.

Which case are you in?

Open Settings in Meta Business Suite and look under Accounts > Pages.

• The Page is listed, owned by your business. It is in your business portfolio. Use the second set of steps.
• The Page is listed with another business's name as owner. It was shared with you. Only the owning business can move it.
• The Page is not listed, or you have no portfolio. It may be outside any portfolio, or owned by a portfolio you are not in. Check Page access on the Page itself, as in how to see who has access to your Facebook Page.

A Page you think is outside any portfolio may not be. Meta says that when two assets that are in no portfolio are connected, for example a Page and an Instagram account, Meta creates a new business portfolio for them.

Before you start

• Instagram and WhatsApp. Meta's removal steps start with disconnecting the Page from other business assets such as an Instagram account or WhatsApp account. Meta also says that while an Instagram account is connected to a Page, anyone with access to either one can manage both. Decide whether the Instagram account goes with the Page; it moves separately.
• Ad accounts and datasets. These are separate assets with their own owners, and the Page's removal steps cover only the Page. Move or keep them on their own.
• Leads. Leads access is set in the business portfolio's Settings. If the Page runs lead ads, download what you need and check who can download the leads before and after the move.
• Who will hold full control on the new side. Agree on the name of the person before you start.

A Page outside a business portfolio: give full control, then step back

You need Facebook access with full control of the Page. On a computer, Facebook's help gives these steps:

1. Log into Facebook, then click your profile photo in the top right.
2. Click See all profiles, then select the Page.
3. Click the Page's profile picture in the top right to go to the Page.
4. Click Settings & privacy, then Settings.
5. Click Page setup, then Page access.
6. Next to People with Facebook access, click Add New.
7. Click Next, type the new owner's name or email address, then click their name.
8. Select the person to give them full control, then click Give Access.
9. Type your Facebook password and click Confirm.

The new owner gets an email and has to accept. Once they have full control, Facebook says they have the same access as you: they can give access to others, remove anyone from the Page, including you, and delete the Page.

Then the new owner removes you: on the same Page access screen, next to your name, Options > Remove access. Facebook says that removing someone with full control may need that person's approval, and that a request nobody acts on within 30 days may be approved automatically. Approve it when it reaches you.

If the new owner wants the Page in their own business portfolio afterwards, see how to add a Facebook Page to a business portfolio.

A Page in your business portfolio: remove it, then the new owner adds it

You need full control of your business portfolio. Meta's steps on a computer:

1. Disconnect the Page from other business assets, such as an Instagram account or WhatsApp account.
2. Go to Settings in Meta Business Suite for your business portfolio.
3. Click Pages below Accounts in the left menu. If you cannot see Pages, you may not have full control of the business portfolio.
4. Click the Page.
5. Click Remove.
6. Read what Meta shows, then click Remove Page from business portfolio.

Then someone with full control of the new owner's business portfolio adds it: in Settings, Pages under Accounts, then + Add > Add an existing Facebook Page, and the Page's name or URL. The full steps are in how to add a Facebook Page to a business portfolio.

Meta says that once a Page is in a business portfolio, that business owns it. It also says people who had access to the Page before it was added keep their access. So the new owner should check the Page's access list right away and remove anyone from the old side who should not stay; see how to remove someone from a Page or business portfolio.

A Page in an agency's or someone else's business portfolio

Only that business can remove the Page from its portfolio. Meta's add-Page article says that to add a Page you do not own, its owner must first remove it from their business portfolio. Ask the business to follow the removal steps above, and check whether it also owns your ad account or dataset. How to get your Meta assets out of an agency's business portfolio goes through each asset and what to send the agency.

Choosing Request shared access to a Facebook Page from your own portfolio is not the same thing. Meta says a shared-access request gives you tasks on the Page, not ownership, and the Page keeps showing the other business as its owner.

If nobody at that business answers, Meta says it cannot tell you who has full control of the owning portfolio. How to get admin access back to a Facebook Page covers what is left, including Meta's request to release a Page and its 30-day limit.

What stays and what changes

What Meta's pages say:

• The Page is not deleted. Removing it from a portfolio only takes it out; Meta says that deleting it is a separate step on Facebook.
• Ownership follows the portfolio. The portfolio the Page is added to owns it.
• Access may not reset. People who had access before the Page was added to the new portfolio keep it until someone removes them.
• Connected assets move separately. The Instagram account, ad accounts and datasets each have their own owner.

Meta's pages read for this guide do not list what happens to followers, posts or reviews in a change of owner, so check the Page after the move rather than assume.

Troubleshooting

Pages is missing in Settings

Meta says that if you cannot see Pages, you may not have full control of the business portfolio. Ask someone who has it to do the removal, or to give you full control.

The new owner cannot add the Page

Meta's add-Page article asks that the Page not be owned by another person or business. Check first that the old side's removal went through: ask them to look for the Page under Pages in their Settings.

You were asked to approve your own removal

That is Facebook's approval step for removing someone with full control. Approve it if the handover is what you agreed; if you do not act within 30 days, Facebook says it may be approved automatically.

When the new owner then works with an agency, the access checklist lists what the agency will ask for.