How to give an agency admin access to your LinkedIn Page

A super admin of the LinkedIn Page goes to the Page's super admin view, clicks Settings > Manage admins, opens the Page admins or Paid media admins tab, clicks Add admin, finds the agency person, picks a role and clicks Save. LinkedIn only lets you add someone who is a 1st-, 2nd- or 3rd-degree connection and follows the Page, so check that before you start. Give Content admin to an agency that posts, and Sponsored Content poster to one that runs ads.

On the Page itself, you add the agency's people: LinkedIn's steps search for a member by name. The agency tells you which of its people should be added. If both businesses use LinkedIn Business Manager, there is a partner route, described further down.

Before you start

You must be a super admin of the Page. If you do not see the Add admin button, LinkedIn says you may need a higher level of admin access from a super admin.

LinkedIn's add admins article is strict about who can be added. The person must:

• be a 1st-, 2nd- or 3rd-degree connection
• follow the Page
• not have blocked the Page, nor been blocked by it
• have an account that is not flagged for violations

Ask the agency person to follow your Page before you begin. If they are not within three degrees of you on LinkedIn, connecting with them first solves that.

Add the agency person

1. Sign in to LinkedIn and open your Page from the My pages pane on the left of your homepage. You land in the super admin view.
2. Click Settings in the left menu and select Manage admins.
3. Click the Page admins tab for a Page role, or the Paid media admins tab for an ads role.
4. Click Add admin. On the Paid media admins tab, one of LinkedIn's articles names this button Add paid media admin.
5. Type the person's name in the Search for a member field and select them from the list.
6. Select the role.
7. Click Save.

A person can hold one Page admin role, but several paid media roles. LinkedIn says paid media roles can be granted without an associated Campaign Manager ad account. A Page admin can be given a paid media role on top of their Page role, from the Paid media admins tab.

Which role to give

LinkedIn's admin roles article splits roles in two groups.

Page admins:

• Super admin: every Page permission, including adding and removing admins, editing the Page information and deactivating the Page.
• Content admin: creates and manages Page content, including posts, boosting posts and events. LinkedIn's permissions table also gives content admins analytics and the Page's messages, but not editing the Page details or managing admins.
• Analyst: sees the Page's analytics only.

Paid media admins:

• Sponsored Content poster: creates Sponsored Content ads for the organization and sponsors its posts in Campaign Manager. It does not boost posts directly on the Page.
• Lead Gen Forms manager: downloads leads from Lead Gen Forms created in Campaign Manager.
• Landing Pages manager: creates and edits Landing Pages associated with the Page.

Our advice, based on those definitions:

• An agency that posts for you: Content admin.
• An agency that runs your ads: Sponsored Content poster, plus Lead Gen Forms manager if it should download leads. It also needs a role on your ad account; see giving an agency access to LinkedIn Campaign Manager.
• An agency that only reports: Analyst.
• Super admin: keep it in the business. LinkedIn requires at least one super admin on every Page.

Paid media admins have no Page admin view. They work through Campaign Manager.

When the agency asks instead

An agency person can also request access from the Page. LinkedIn's request article gives these steps on desktop:

1. Go to the Page.
2. Click More and select Request admin access.
3. Tick the checkbox to confirm that you are authorized to become an admin of the Page.
4. Click Request access. LinkedIn may ask you to confirm your company email address.

Sending the request shares the requester's public profile information with all of the Page's super admins. LinkedIn's checklist for requesting also asks the requester to list a current position with the organization on their profile and to verify their workplace with a company email. An agency person may not be able to do that for a client's company, so it is simpler for the super admin to add them directly.

A super admin approves a request like this:

1. In the super admin view, click Settings, then Manage admins, and scroll to Pending admin requests.
2. Click Assign role next to the person's name, or Decline.
3. Choose Super admin, Content admin or Analyst from Select a role to assign.
4. Click Add admin.

Super admins can also add or decline from the email LinkedIn sends. If the requester gets no notification about admin access, LinkedIn says the admins have not accepted the request, and LinkedIn support cannot tell members who the admins are. For the ads roles, LinkedIn says Sponsored Content poster can be requested through Campaign Manager, while Lead Gen Forms manager and Landing Pages access are requested from the Page's super admin.

Showcase Pages are separate

LinkedIn says super admins of a parent Page are not automatically admins of its Showcase Pages, so do not expect the agency's role to carry over either. Add the agency on each Showcase Page it should work on. A Showcase Page becomes inactive after six months without posts, and LinkedIn asks you to contact it for access to an inactive one.

If your company uses LinkedIn Business Manager

LinkedIn Business Manager is a separate tool for managing ad accounts, Pages and the people and partner businesses that work on them. What LinkedIn's help says about Pages in it:

• One Business Manager per Page. Each Page can be claimed by only one Business Manager.
• Permissions move there. If a Business Manager has claimed your Page, a Business Manager admin gives Page permissions. If not, a super admin gives them in the Page's settings, as above.
• Sharing with the agency's Business Manager. First an admin of your Business Manager adds the agency as a partner under Partners, with the agency's Business Manager ID. Then an admin of your Business Manager opens Partners, clicks the agency's name, clicks Share Pages, selects the Page, clicks Assign roles, switches on the roles the agency may assign, and clicks Share. The agency then adds its own people.
• Taking it back needs support. LinkedIn's sharing article says that to lower the shared roles or stop sharing a Page, you contact LinkedIn support.
• If you have no Business Manager, the agency's Business Manager can request access to your Page and choose the Page roles it needs, according to LinkedIn's Pages in Business Manager article.

Change or remove the agency's role later

To change a role (desktop only):

1. In the super admin view, click Settings, then Manage admins.
2. Open the Page admins or Paid media admins tab.
3. Click the Edit icon next to the person's name.
4. Select the new role and click Save changes.

To remove the agency person, follow the same path and click the Delete icon next to their name, then Remove. Every Page must keep at least one super admin, so if you are the only one, add another before you remove yourself. Our guide to removing an old agency's access covers Meta and Google Ads.

Troubleshooting

The person does not appear in the search

Check the four conditions above. The person must be a connection up to the 3rd degree and follow the Page, and neither side may have blocked the other.

There is no Add admin button

LinkedIn says this can mean you need a higher level of admin access. Ask one of the Page's super admins to add the agency, or to make you a super admin.

LinkedIn says the Page has reached its admin limit

LinkedIn's limits article lists four reasons and fixes:

• Pending admin requests: accept or decline them first.
• The person has not verified their account: ask them to verify it.
• Too few verified admins: verify your own account and ask the other admins to verify theirs.
• The limit is reached: remove admins who no longer need access. LinkedIn says a Page can already be over its latest limit, so more than one may have to go.

Doing it with an access link

Our access link covers adding a Page admin as a guided step. It shows the steps on this page beside LinkedIn's own screen, with the name to search for and the profile to check it against. Nobody signs in through the link for this: you add the admin and say when it is done, and the agency confirms once it can see the Page. What an agency can ask for is on the LinkedIn Page integration page.